Asia’s rapidly growing markets and global prominence demand that PR and Corporate Communication executives possess a broad set of management skills. Partnering with the world-renowned MScomm at Università della Svizzera Italiana (USI) of Switzerland, SMU MScomm is South-East Asia’s only Masters in Corporate Communication. Its curriculum covers management fundamentals; managing communications across a framework of strategy, regional demands, global, social and economic change and communications through traditional and digital media to various stakeholders. Study stints at USI (Lugano, Switzerland) and at UCLA Anderson School of Management, provide students with excellent overseas exposure and networking opportunities.
Public Affairs
Strategy
Negotiations Behaviour
Corporate Governance
Human Resource Management
Leadership and Communication
Managing Corporate Transitions
Societies, Communities and Governments Across Asia
Digital Media
Global Journalism
Global Information Economy
Leading Organisations Across Cultures
Persuasion
Public Relations Theory
Data Analytics
Corporate Communication Research
Integration Sessions
Investor Relations
Advertising Management
Brand Management
Communication Law
Group Theses/Capstone Consulting Projects
EmoticonEmoticon